Monday, August 29, 2016

Dear Publicist

As someone fortunate enough to have a following in the media I get a lot of people looking to get quoted. They are the lifeblood of any journalist, even one such as me who does about 99% of his own analysis. After all, how better to drive home a point then to quote someone who is a true expert on the topic.

When a publicist puts me on their distribution list all I see in my inbox is blah, blah, blah. I am not going to read your missives and I certainly do not want to wade through your clients' big fancy titles before getting to the point. Or the fact that they advise hedge funds, banks, brokers and high net worth clients.  So does everyone who contacts me.

Right now, I have my email filters set to shunt all mail from publicists, whether independent or part of a firm's marketing group, into a separate folder that fills up away from my viewing eyes. I'll check it every once in a while to see if there is anything of value. There rarely is.

Years ago, I taught a workshop at the Market Technicians Assoc annual seminar about dealing with the media. You want to get your name out there? Here is how to do it.

And now I have the same advice for you publicists. Give me something quick and give me something unique. Do not send me a report. Do not ask if I need a quote from so and so. I don't.

Do understand what I cover. I would be quite amenable to a publicist asking me what I need in broad brush strokes. But when you think about it, it will be what your client is best known for doing or analyzing in a way nobody else does.

If I have a question on short interest, I would go to the guy who runs the website called "the short squeeze." If I needed the VIX, I'd head there. If I need something on a particular indicator I would go to the person who's name is on it. Or who wrote the follow-up book on it.

There are plenty more things that people can be "the expert" on from social analysis to assets held in ETFs to cycles to even double reverse whirligigs (a friend made up that last one). How about international? or commodities? or railroad car utilization? or crop yields?

Yes, a lot of that looks fundamental but it can be presented in charts with correlation to the markets.

One more thing, speak English. Simple words, easy to understand concepts. The less digestion I have to do the easier it will be for me explain to to my readers.  Not everyone has a degree in analysis.

Yeah, I sound like a jerk. But you and I both want the same thing - for readers to read us. I am not here to promote you. But if it makes my stories better you can be sure I will do my best to get you in there. 

Capish?

Friday, September 11, 2015

MTA April 2001

The 26th Annual MTA Seminar
Lincolnshire, IL
May 17-20, 2001

Although the crowd was somewhat smaller than usual, MTA members, affiliates and guests converged in suburban Chicago for their 26th annual seminar. It delivered the networking, reunions and new friendships that have become the mainstay of these gatherings. It also presented the opportunities to learn from both well-known and not-so-well-known technicians but all had something valuable to offer each attendee.

The Marriott Lincolnshire was a beautiful resort hotel with a worthy golf course, several restaurants and the expected complement of amenities. It was a good environment in which to base a successful weekend.

Thursday Golf

You could really see in his eyes how happy Phil Erlanger was to get his beloved golf outing underway. After explaining the rules to the duffers and outlining various contests in which to compete, five groups hit the links. Team Bridge (John Kosar, Michael Kahn, their boss Kevin Pendley and the director of the CRB Bob Hafer) teed off last at 11:40. Six hours and countless dead waterfowl later, the final four pulled into the starter area only to be met by Mr. and Mrs. Erlanger in a golf cart ready to search the golf course for the lost souls. Hey, it was a day in the sun, especially since Kosar and Kahn had not been on a golf course in literally a decade. When the boss says golf, you golf.

Michael Jepson reported that he has never seen rough like what we saw in Lincolnshire. At the first tee, his drive went a little left into the rough. No problem, he thought, just pull out the 4-iron and punch out. Three strokes later he's still trying to get out! "I was so lost in the rough all day long, I thought they were going to send Jesse Jackson out to save me!" he said.
Congratulations to golf award winners: Todd Gold - closest to the pin, Kevin Pendley - low gross score and Ian McAvity - longest drive.

Thursday

Check-in was smooth and exciting as old friends met in the lobby. Conversations begun a year ago in Atlanta, and interrupted as friends left to catch flights, were resumed without hesitation one full year and one half a country later. It wasn’t until several hours later over cocktails that we felt sufficiently informed of the past to discuss the future.

After an outdoor buffet and cocktail party, attendees moved under the pool deck tent for the evening festivities. Seminar Chair Nina Cooper sketched out the next three days: a trip to the CME and the CBOE, a boat ride past several historical Chicago sites and many exciting speakers. President Phil Erlanger introduced the Board of Directors and Management Committee members followed by Keenan Hauke, who presented this year’s Charles H. Dow Award for the best paper on technical analysis. This year, the competition was fierce and we awarded two awards, one each to Charles Kirkpatrick and Peter Eliades.

Friday

Friday was kicked off with a traditional Ian Notley walkabout where we were split up into many small tables for mix-and-match discussions. After a small time, the whistle blew and we followed pre-determined patterns to switch to the next small table for discussions with new people on new topics. The theory is that by the end of walkabout, each attendee will have met half of the entire group although that rarely works quite that smoothly.

After a coffee break and visit to the exhibitor rooms, the late morning presenters where on. The pace was fast since the schedule was tight. By noon, we were all on board three busses and on our way, box lunches in hand, to downtown Chicago. Next stop, the Chicago Mercantile Exchange and the Chicago Board Options Exchange. In front of the large window overlooking the trading floor at the Mercantile Exchange, former pit trader John Kosar explained the layout of the pits and demonstrated the hand signals in use.

Across the street at the CBOE, where we were welcomed with a cake, there were 7000 computers. These computers generate enough heat collectively that the air conditioner runs 24 hours a day, 7 days a week. The furnace, though present in the basement, sits inactive but we could have used that heat at our next stop, the water taxi tour of the Chicago skyline as seen from Lake Michigan.

Standing on the sidewalk awaiting our tour, the temperature grew cooler by the minute. Adjacent to our post was a drug store. It was a nondescript place, unremarkable in every way except that it was about experience a strange run on warm clothing.

Dressed in short sleeves, we entered this store like an occupying army foraging in the countryside. Bruno DiGiorgi was the first to spot them. They hung above the counter, and were reduced for clearance. They were ugly; so ugly they weren’t hung as one would expect; on hangers. Instead, they were stapled to the wall. They were lightweight, ugly, green windbreakers.

Eight dollars later, our scouts emerged from the drug store much warmer and fully prepared to cruise. Moments after that there were two green jackets standing in the crowd, then there were three, then four. Soon the crowd turned to face the door and place bets on how many of us there would finally be. With every green jacket at the door the crowd cheered. With each addition to our special group the cheers became more enthusiastic. Each coat wearer, seeing no other choice, took his rightful place next to his brothers like some junior high band preparing for parade. We can only imagine what non-MTA customers must have thought as they opened the door to find 50 people, a half dozen of whom dressed in uniform, cheering, pointing and staring at them.

The MTA Bowling Team was born.

An hour later on board ship John Brooks, always the considerate of the comforts of others, offers his eight dollar green jacket to the shivering crowd. “Sixty dollars, firm.” Now that’s a technician!

Saturday

Saturday's closing dinner was highlighted by the keynote address given by Peter Eliades. Next Mike Epstein presented the 2001 MTA annual Award to Phil Roth, who accepted it and then made a $4000 donation to the Educational Foundation.

Once the evening’s dinner, speeches and awards were behind us, Barbara Gomperts wheeled out a piano and with it was Nina Cooper’s request to Peter Eliades for a song or two. Peter played and sang. Sam Hale danced with Karen Beaver. After Peter, Michael Smyrk came to the keyboard to play a great Jazz riff and Mark Scott followed that with an original piece, which he had written for his wedding proposal. Just when you didn’t think it could get any better, there was a sing-a-long.

"It was without any doubt, one of the greatest moments any MTA annual seminar has ever had." said Michael Krauss.

Thinking of the future:

With the great reviews of late, will boat rides and light shows now be de rigueur for upcoming MTA annual seminars? When I complained that since Walter Deemer wasn't present there would be no light show, some quick thinking showman pulled out a laser pen and dealt with that problem.


Should potential keynote speakers also be evaluated on how well they entertain us after their presentation? Is it true that Linda Raschke's virtuoso piano presentation and day trader Barbara Streisand are on next year's short list for keynote speaker? Linda has the edge because her political views are more acceptable to the MTA.

Will attendance trail off as the widely accepted view of MTA seminar debauchery and hell-raising is exposed as the wholesome events they actually are when it leaks out that we now have father-son attendees? How long can it be kept secret that one third of the group took the 6:30 PM bus back to the hotel from downtown Chicago after the afternoon activities so they could get to bed early and be alert for the morning presentations?

No one I spoke with thought the walkabout lasted long enough. Since a very vocal majority wants next year to be near the beach, will it be oversubscribed when it is known that the walkabout will be 1/2 day from Tiki Bar to Tiki Bar--shoes and sandals optional?

Legend of the Green Jackets
By Mike Jepson

Dick Arms and Mike Jepson left the bus, walked around looking for a department store to buy something warm. Finally we walked into what looked like a downtown mall....it was a train station. Anyway, a security guard said that all the stores in the area catered to women only and that maybe we could find something in the drug store at the end of the station. Not knowing that the aforementioned MTA members had just purchased green jackets and walked out the other door, Dick Arms and I walked in the opposite end of the store.

I am eyeing this nice looking tan jacket but Dick buys it. So, I think, "we don't want to look like the Bobsy Twins. Think how dumb we would look walking out of the drug store and on to the boat with our cute, matching jackets." So, I did the smart thing and bought a green one. Moments later as we exited the drug store I was in for a really big surprise! <![endif]-->