I've been writing a financial column for 12 years and I have the same pet peeve. In the endless search to stand out from the crowd and get people to click on my links, editors slap all sorts of "interesting" titles on my stuff.
My all-time fave was from the Barron's print edition many years ago when I wrote a bullish article (hey, it happens) on the stock market. The title? Wolf Whistle Bait. Apparently, the market looked like a pretty girl eliciting whistles from the wolves, i.e. boys standing on the corner.
The more usual fare is less obtuse and filled with corn. Gold stocks shine! Oil stocks hit a slick. Teachers do it with class.
I have to put up with the single headline like that as I do understand the media needs to sell papers (register eyeballs). That translate directly into subscription sales and ad revenues. Got it.
But today on Fox Business during the rare actual business segment on the Imus in the Morning Show, I happened to catch the anchor with the quin-fecta (trifecta, quadfecta, quinfecta - look it up!) of corn.
Talking about the top five market sectors of the previous whatever.
Semiconductors chipped in with gains
Telecom services dialed in
Pharmaceuticals had the right prescription
Investors were thirsty for beverage stocks and
Oil and gas stocks gushed in the lead
Makes you want to slap the writer and the anchor for her complicity.
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