Go down to your local bagel shop and ask them why they still charge a buck for a bagel. I understood why they raised it but its about time they cut it back down. Sooner or later, customers will flock to the first guy to make the cut - and advertise it.
And don't let your service and delivery people get away with that "fuel surcharge" any more with gasoline and diesel giving back nearly all their 2007-2008 gains.
Check out this three year chart of wheat. This pattern should go in a textbook.