When I first got the email for Delta's private jet service I thought "Are these guys kidding? Do they read the newspaper? Most people can barely afford a regular sardine can seat let alone "only" $27,500 for five hours of private jet time.
Then I thought about it a bit more. Who is the customer for this stuff? Nope, not Joe Sixpack, Joe The Plumber or even Mama Grizzly. It's the super rich and for them there is no recession. So be it. I know I can't hop on a private jet for a comfy ride down to South Beach with the crew. But there are people who can.
So, perhaps Delta does get it. Well, some of Delta anyway. Their marketing people must have been left back a few grades.
First of all, the email was addresses to my 15 year old daughter who, like me and everyone else in the family and your family, has her own frequent flyer account. OK, so Delta did not scan ages when the created the mailing list. I'll let this one slide.
But they do know how many miles someone a has now and has over a lifetime and my daughter flies to Florida at most twice per year and not always on Delta. There is no way she has anything close to elite business flyer status and the possibility that she'd have legitimate interest in a private jet.
But for you, dear reader, if you've got the time, we've got the beer. Er, I've got the trash and you've got the cash (Joe Jackson - I'm the Man 1979).
Print this out and stuff your favorite stocking - http://deltaprivatejets.com/holidays.asp